Wednesday, July 30, 2008

Ottawa Senators Heritage Jersey concept

I am presenting this option as an "Heritage Jersey". I will break down my design intentions while creating it. This concept is not only for a jersey to wear for years to come, but also an hommage to our rich hockey history.

1) The "O" with bars across it is reminiscent of the old barberpoles jersey. This is used to give it it's primary vintage feel. It illustrates that although we are technically an expansion franchise, the roots of hockey and the NHL are deep in Ottawa.

2) The overall look (black along with red and white stripes) is a subtle reference to our "Away" jersey of the 1992-93 season, the year the Ottawa Senators were granted an expansion team and resumed play in the NHL.

3) I wanted to add something of our new era. Although this is a "Heritage Jersey" and it illustrates our history, I also wanted to keep the jersey relevant to today's team, market and fans, therefore the new profile (2-D) logo is placed on the shoulders.

The components of this jersey makes for a strong message: In order to get where you want to go, you have to know where you came from.

We were once Stanley Cup champions...

This is the Heritage Jersey concept.

I am trying to create enough of a buzz for this jersey before sending it to the organization. You can help by signing a petition at